Market Your Business on Instagram, Businesses using Instagram to market their products, services, and offers now have a good greater opportunity to plug their wares to an excellent targeted audience. With the backing of Facebook, Instagram has recently launched its advertising platform that integrates with Facebook’s amazing targeting capabilities and businesses are taking full advantage.
Businesses know that users are watching their news feed. As a result, Instagrammers are 2.5 times more likely to click on newsfeed ads than ads on the other social media platform. So running Instagram ads for your business open up a world of opportunity.
Mobile advertising has surpassed newspaper advertising for the primary time in history. Enormous and little businesses alike are achieving measurable results with social media advertising. Instagram advertising has already generated quite half a billion in revenue and is projected to double within a year, which is proof that a lot of business owners are putting their money where their mouth is.
More importantly, Instagram’s ad platform is straightforward to use, it’s fun and bubbling over with passionate and enthusiastic users. It’s excellent metrics and remains affordable for little businesses. If you’re already advertising your product with social media ads or trying to create your list then integrating Instagram ads into your marketing mix is important.
Here are five tips to think about before running a billboard on Instagram to grow your business brand reach, engage your followers, or attract your audience to your offer.
Get the fundamentals right.
Confirm to fill out your business profile and bio on your business Instagram account. Confirm to use a transparent, crisp version of your company logo as your profile picture.
Tell users WHY you’re on Instagram.
Since this is often your business account, keep it business, not personal. Help users identify together with your brand and just confirm to not be to sales.
Start with an idea .
Strategize your Instagram (and all of your social media) promotions by planning them out. Create a calendar for implementation that results in your goal. Not having an idea is that the main reason why businesses fail on social media. So do that before you begin posting randomly or paying for traffic!
Don’t let your hashtags be your voice.
Instead, lend your business voice to your hashtags. Customize hashtags for branding purposes and for everyday posting, keep them relevant and searchable. It’s great to use hashtags, just confirm to not lose control and generate too many in one post – deliver quality over quantity.
Upgrade your look.
Images are everything on Instagram so confirm your images and video look GREAT. Savvy Instagram users want to ascertain “beautiful” or read “funny” or relate to something meaningful. Use apps and other image/video tools to upgrade the design and feel of everything you post on Instagram.
Those are just a couple of tips to think about when using Instagram to plug your business online.