Apple Pie Oreos Bring Classic Dessert Flavors to Cookie Aisles
Imagine the flavor of homemade apple pie—sweet cinnamon, warm apples, a hint of vanilla—all packed into a cookie. That's exactly what Nabisco set out to deliver with their Apple Pie Oreos, a limited-edition treat that hit Target shelves in September 2017. For anyone who’s ever wanted fall flavors in a bite-sized snack, these Oreos came pretty close to the real deal.
What set them apart? The cookies swapped the original chocolate Oreo wafer for a golden vanilla version, filled with a cream designed to taste like apple pie filling. Fans described an immediate burst of cinnamon and apple, with a smooth vanilla undertone that lingered—evoking memories of holiday desserts. It wasn't just about the taste, though. The scent almost convinced some people they'd just pulled a pie out of the oven.
From Online Sneak Peeks To In-Store Treasure Hunts
These Apple Pie Oreos didn’t just show up at every Target all at once. If you were watching closely, the first hints came online—some Target shoppers managed to snag a package or two from early listings before the cookies landed in-store. It became a social media scavenger hunt, with Oreo fans swapping tips on where to find them, sharing photos, and debating if they lived up to the hype.
This wasn’t Oreo’s first rodeo with wild, dessert-inspired releases. Back in 2014, they tried Caramel Apple Oreos. Customers remember them as surprisingly spot-on for something that comes wrapped in plastic. Oreo’s parent company, Nabisco, has leaned into this strategy, rolling out everything from Red Velvet to Pumpkin Spice, letting curious snackers decide which flavors should stick around or drift off after the season ends.
For Target, being among the first to stock Apple Pie Oreos was a big draw. People were calling their local stores, checking inventory online, and even posting screenshots when the cookies finally showed up on shelves. It wasn't just about taste—it was about the thrill of being the first to experience something new.
By 2025, the Oreo brand expanded on this formula, teaming up with celebrities like Selena Gomez and Post Malone to launch even more unusual flavors and collaborations. But Apple Pie Oreos stand out for their nostalgic twist, aiming to capture a familiar comfort food in a completely new way.
For anyone with a sweet tooth or a love of seasonal flavors, tracking down a pack of these limited-edition Oreos was as essential as grabbing a fall-scented candle or a pumpkin spice latte. Nabisco bet that people love a good dessert—especially when it comes in a playful, unexpected form. Safe to say, they weren’t wrong.
