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The Best Content Marketing Tools Of 2020

Content is becoming an important part of marketing. There are many tools that are being used for content marketing. The market needs tools that can be used to schedule posts or to find article keywords and other things. Content marketing is all about writing great articles and optimizing them to improve their SEO and visibility on the internet. In simple words, it should be optimized in such a way that it is visible to people when they search the keywords related to it. And the only motive of most content marketers to get their blog post or article a SERP rank 1. This is something that requires dedication, patience, and consistency. Content writers have learned the way they can write in to improve SEO. 

Now they also need to find the tools that will help them in the optimization of other remaining things. Keywords, putting up posts, and posting new content on a  daily basis is very important. . Many tools allow content marketers to do a lot of other things. Content is not confined to websites or social media; it is important for video streaming and sharing websites as well. And this is why marketing companies need an image to video maker online, so that they can put the same content that they have written for some images in any article. If they are converted into a video, the same content can be posted there as well.

Tools That Will Increase The Efficiency And Productivity Of A Content Marketer

1. HubSpot

HubSpot provides marketing companies with many content marketing tools that can increase the reach of content. There are many tools that can be used for free, and some of them are as follows:

  • Form Builder
  • Popup Tool
  • Live Chat Or Chatbots
  • WordPress Plugin Marketing

In addition to the above-mentioned tools, HubSpot provides a great CMS (content management system) to content marketing companies. This tool helps content writers to manage their content and improve its reach by posting it and saving it properly.

2. Google Docs

Google Docs is one of the best text editing and writing software. There are many features that it provides to the writers. It is easy to use, highlights spelling errors, and is also steady. It allows content writers to include tables, lines, and other shapes with images in articles. The images that are used in articles can also be converted using an image to video converter and uploaded with the same content on video-sharing platforms. Google Docs is free to use and has no restrictions in terms of allowing users to use its features. Another benefit of it is that if it is used in Google Chrome, it provides extensions such as Grammarly to improve the style and the grammar of an article.

3. Grammarly

As mentioned above, Grammarly is something that will improve the quality of an article. It can help writers to remove all the grammatical errors from a document, and it also checks for plagiarism. If a content writer has its paid version, it can also use its advanced features and improve its readability by changing words, removing passive tones, and eliminating unnecessary words. It also suggests better words that can be used in articles. Grammarly is one of the most used tools in the content marketing industry. It can increase the readability and the quality of articles, making them error-free.

4. WordPress

Talking about the best CMS tool, no one can forget WordPress. It can be said that it is the best tool in this category as it has features that improve the SEO and the readability of an article, and it allows many formatting changes. Marketers can add hosts or writers/editors to a blog and manage content in a better way. Content writers can also publish them on a website that has been designed using this CMS tool. This is the best tool that is being used by a lot of big organizations in the world.

5. Ahrefs

Ahrefs is an SEO tool that content writers can use every day. It can provide them with insights on how an article or a blog post is doing, and also what are the things that worked well and what can be made better. A content writer can also analyze their keywords against the keywords that are generally used by their competitors in the market. This will give them an idea about how they need to find and select keywords for their next article. Ahrefs can provide content marketers with a complete SEO solution that they will need to improve the reach of content.

6. Trello

Trello is for content writers who find it hard to manage their content. There might be writers that might be reporting to them, and for that, they can use Trello. This is a great space to collaborate and create with features that improve things for them.

7. Google Analytics

Google Analytics is one of the mandatory content marketing tools. This tells a content market how a keyword is performing in general on search engines. According to reports, a content marketer can decide if they want to use a keyword that is being searched moderately and have control over the keyword for a long time or want to be popular with one article and swap the keyword for a great performing one. This tool can also be used to devise keywords for the image to video maker online posts.


All of the above-mentioned tools are very popular and are proven to improve the results and quality of the content. They allow a content writer to do more than what they can think of. These tools are great for both brands and customers. The best part is, all the tools are really easy to understand and implement. Though most tools focus on improving quality and SEO. The main reason behind this is that it is what Google prefers.