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7 Explanation of why your business blog is not converting

Thus, you bring website visitors to your blog. Big! But what good are these visits if they are accumulated for nothing else? Converting guests into leads is the next phase of the battle.

Because of this, your business blog fails to transform.

1. You haven't thought about personas yet

The reason your blog is getting hits but not more could be because you are attracting the wrong people. For example, your target audience is CTOs, but your content offers low-level technical advice, so you appeal to a younger IT audience.

Alternatively, you attract the right people, but your execution – your writing style, item level, actual content, etc. - is not appropriate. Explaining key terminology to a CTO is a bit like explaining the offside rule to David Beckham.

You should always keep your personalities in mind. But if you haven't created your personas yet, get our B2B Personas Workbook and Template. Each piece of content should target a specific personality.

You should think about personas:

When brainstorming content ideas When creating blog content When you share blog content

(So almost all the time!)

2. You only send a sales pitch

You attracted guests to a blog post with an attractive title, but it's not being sent. Instead of imparting your wisdom and enlightening your reader, you made a sales pitch. Your reader is probably not ready for this.

The philosophy of inbound advertising is to add value to potential customers - by providing useful and eye-catching content. Blog posts are usually the beginning of the visitor's journey; Immediate disclosure of your specific company and offer benefits should be reserved for the final decision-making phase of travel.

3. You didn't include a call to action (CTA).

No call to action = no action

Pretty obvious, no? But so many bloggers fail to provide clear and obvious CTAs that deliver quality content.

You need to have content like e-books and white papers to support your blog business, introduce your guests to an obvious next vacation spot, and guide them through the conversion process. Calls to action should be prominent and tactful on the website.

Subtitles, spaces, bullets, bold, images: there are several ways to break up an article and make it more readable.

5. You have gone OTT 6. They provide poor user experience (UX)

Internet users these days rely on a good UX no matter what units they are using.

If your website isn't easy to navigate or visually appealing on different display sizes, your blog's bounce price is likely to skyrocket. Of course, your blog is nothing special; Bounce fees on your website can be increased if the UX is poor.

7. You entertain your guests

Supporting your content with hyperlinks to quality external content is good practice, but you run the risk of letting your visitors down. Make sure external links open in new tabs so guests can easily return to your site. Also, be sparing in linking away from your site; only 2-3 external hyperlinks fully included.